Search engine optimization seo is the art in listing webpages high in Google or other search engines so that the end user finds a result to his search term he has typed in the search engine. What are the search engines trying to achieve? The search engines are like a huge library so almost every question a person searches for the answer will be listed in the search engines.

Today, SEO is a multi-billion dollar industry that grows substantially every year. It is also now acknowledged as a necessity for businesses wanting to achieve or build greater online success. By the time Google arrived in 1998, SEO was becoming commonplace in online marketing and continued growing at an amazing rate, year-over-year.

Google is the benchmark to all search engines so much that many use Google's search results. Google is a super intelligent identity which brings millions of people together for one reason information! Google is becoming the fastest growing money machine ever created so much that individuals and companies fight to get high listings in Google's search results, once a website is listed on the promised land of the 1st page they know people will contact the website and make sales.

What is Search Engine Optimisation SEO

T he theory behind Search Engine Optimization SEO is keywords. How high in Google can those desired keywords appear?

On page Seo – takes every part of a website into consideration.

1. How search engine friendly is the website, has the website been designed with clean code, is the design static or dynamic all these aspects are considered.

2. How friendly is the domain name

3. Strategically place the meta tags relevantly to the desired keywords that needs to be targeted

4. Content has to be written to target the keywords which are relevant to the subject of the website. Content writing is strategically written in a certain way where the whole document can become a Google magnet which picks ups strings of keywords of the relevant subject. A good content writer is very hard to come by.

5. Various methods on page seo which can add keywords to the website without Google banning the website for spamming. It’s a very fine line for receiving fantastic rankings to getting the website banned.

Off page Seo -

1. Article posting – has to be written very accurately strategically designed to get the optimum results.

2. Directories – are very good to give the site a substantial foundation base.

3. Blogs - are very good to generate interest.

4.Link building – as everyone knows can give fantastic results if they are relevant to the subject ,they need to be solid links which Google will look at the linked website and say yes this website shows relevance to the subject and is a very reliable source of information. When linking try if possible to link to the homepage as the homepage has the most power.

5. Juice links – are very high powered links with a high PR which will give the link building of the site a real boost.

6. Twitter, Facebook, Forums are great to link as an ongoing link building strategy.

I could go on forever writing strategies & theories on SEO search engine optimization to gain high rankings in Google but SEO is not as simples as following the above steps.Seo is a strategic approach combining the above theories plus many more to build a blueprint to rank high in Google, every website is different so the blueprint will be different.

Why should I hire seo-optimization.co.uk

Seo-optimization.co.uk has a strategic blueprint which we use for our own projects which we can apply to any website and modify it slightly to gain optimum results. Any industry it doesn’t matter our strategies are the golden ticket to gaining results in Google.